
New work for the broke, a virtual way of playing harmonica at a supermarke entry. The ads system offers quick money in exchange for promoting publicity content in private web pages. This work tests virtual truths and lies and brings up questions on pimping the surfers and transforming them into virtual beggars using the infamous pyramid system. All this along side a contradictive usage which promotes and benefit from this system yet neutralize it at the same time.
Masonic, stop motion animation, 2008
Originally commissioned for a video clip this is the pure animation stream featuring apocalyptical Masonic themes corresponding human anatomy.

This is pop, video instalation, 2008
The project This is pop is based on a triptych video screening in a loop of individuals practicing different professions in Modern china. Their images are passing swiftly merging into one another and creating a plural persona on three Screens. From a guard on top of the Forbidden City to an old woman collecting bottles and from a school photographer To a traffic police man performing his routine. The three videos portray a constant change of individuals, busy with Traditional line of work (a guard at the walls of the Forbidden City), with new western, adapted jobs (the merchandizing Of the Olympic Games, man-puppet), and with a mix of both (the woman collecting empty plastic bottles for recycling).
A Casual Jew, video, 2007
A Casual Jew is a mocumentary based film which is a campaign for jewishness .The main goal of this experimental Project is to test the definitions of communities and stereotypes, history, mythology and fantasy.
Selected works
Film and Video
Coalitzia, video film, 2006. Trailer.
The project "Coalitzia" consist a six chapter story which formulates one theme. A garbage man in Amsterdam finds by No coincidence a gun, and looks for its owner which reveals to be a key figure in town. We, like the main character, are Not fully presiving the motives of that nonsense search except the garbage man's curiosity in power. The format is Black and white video which inscribes style wise with the Neo Realism movement of the 60's and 70's and in that since
Misleading and timeless. "Coalition" has, like its name many layers of meanings from the name of the main character to The broader perception of the word - an endless playful game between the micro and macro world, between a real and Fantasy and between truth and lie. "Coalition" is a craving for times that are gone. Times when cinema had a real social-Political rule and in that sense, it is conceptually self aware: homage of looking at the past and mirroring the present.
Metro, video, 2004.
A short clip formulates rhythm and atmosphere from casual metro footage.
Migration of power, video, 2005. Short extracts.
Two actors are switching polars of power reacting scenes from classic cinema.
The Riceman, Stop motion Video , 2004.
A short animation about the eternal nature of corruption and politics through the prism of the Promised Land.
Paniting Drawing and Photo

Courtyard games (from 4 piece series), pencil on paper 75 x 120 Cm, 1996.

Courtyard games (from 4 piece series), pencil on paper 75 x 120 Cm, 1996.

Prayer, oil on wood, 42.5 x 51 Cm, 1996.
Local pop#1, oil on canvas, 40 x 40 Cm, 1996. Local pop#2, oil on canvas, 40 x 55 Cm, 1996.
Fish and tractor, water color on Xerox, 42 x 60 cm, 1996.

Pig shit, water color on paper, 21 x 29 cm, 2000.

Battlefield, oil on canvas, 110 x 70 cm, 1996.

Fucking turtle, Goash on paper, 42 x 60 cm, 1996.
Science series, ink on rice paper, 21 x 29 cm x 4, 1996.

Monk, oil on brick, 30 x 30 cm, 1996.

Untitled series, water color on Xerox, 21 x 29 cm x 2, 1996.
Monk, oil on canvas, 60 x 60 cm, 2000.
Detail of kidnapping of the sabins (after Poussin), oil on canvas, 160 x 200 cm, 1997.

David with head of Goliath (after Poussin), oil on canvas, 40 x 40 cm, 1997.

The father the daughter, paper collage, 42 x 58 cm, 2000. Anna frank, paper collage, 42 x 58 cm, 2000.
Pez, water color on paper, 21 x 29 cm, 1997.

Bibi, oil on canvas, 22 x 29 cm, 1997.

Savage, pastel on paper, 42 x 58 cm, 1996.

Wheaty, oil on canvas, 21 x 29 cm, 1995.

Pool, water color on paper, 21 x 29 cm, 1995.

Beams, diptych, oil on canvas, 40 x 40 cm x 2, 1995.
Acropopark, photo montage, 40 x 60 cm, 2003.

Election, photo of pen on poster, 21 x 29 cm, 1995.
Basic elements, ink on paper, 18 x 23 cm, 2001.

Cow up in smoke, oil on canvas, 120 x 30 cm x 2, 1996.
Untitled triptych, oil on canvas, 30 x 30 cm x 3, 1996.

Riceman series, goash on paper, 40 x 40 cm, 2004. Riceman series, watercolor on paper, 21 x 29 cm, 1999.
Education
2002 – 2006 Gerrit Rietveld Academie, Amsterdam, The Netherlands, BFA, Audio Visual Department
1996 – 1997 Bezalel Academy of Art and Design, Jerusalem
1995 – 1996 Midrasha College of Art, Kfar Saba, Israel.
1990 – 1994 Thelma Yellin High School for the Arts, Givataim, Israel
Additional workshops and courses
2005 Film Workshop, Single Studios, Amsterdam, The Netherlands
2000 Webdesign course,Tel Aviv, Israel
Relevant experience
2001 Instructor of group meetings in art therapy, Tel-Aviv, Israel.
2000 Assistant of Israeli sculpturer Nahum Tevet, Tel-Aviv, Israel. Freelance Designer.
Stage Manager, Tzavta Theater, Tel-Aviv, Israel.
Exhibitions
2001 "I slept with Ari Libsker"- Free Academy –Tel Aviv
Self Portrait", Bezalel Gallery, Tel-Aviv, Israel
2005 “Cinema de Bricolage”, Westergasfabriek, Amsterdam, The Netherlands
“Gemelijk”, Westergasfabriek, Amsterdam, The Netherlands
2006 End Exam Exhibition, Gerrit Rietveld Academie, Amsterdam, The Netherlands
"Coalitzia - een film van Elad Larom" W139 Amsterdam, The Netherlands
Screenings & Festivals
2004 Museumnacht, Beurs van Berlage, Amsterdam, The Netherlands
2006 Filmmuseum, Amsterdam, The Netherlands
Cinema da mare film festival, Acireale, Sicily
Bellissima, Salto Television, The Netherlands
2007 Levontin 7, Tel Aviv,Israel
Commercial screenings of "Coalitzia" in The Third Ear
Cinemas, Tel Aviv,Israel.
HOT V.O.D Israeli Cable Television.
Euroshorts 2007 ------ Warsaw, Poland
Publications
Film Krant Juli/augustus 2006, nr 279
TUBELIGHT RECENSIEBLAD VOOR HEDENDAAGSE KUNST September/October 2006
Funds
Nederlands Fonds voor de Film development grant
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